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Mission

WHY is a portfolio of consumer lifestyle brands that invent and develop creative products across an array of categories. Every new undertaking starts with WHY, revealing the extraordinary in ideas and design. That spirit of inquiry propels us, with more than 300 patents to date. WHY is the freedom to delve into untapped areas of research, forge new partnerships, and amplify our global impact. WHY empowers us to diversify and welcome new ventures into our ever-growing house of brands.


Why? Well, the possibilities are endless.

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